ABOUT ME
Ten years ago, I found myself in Tel Aviv, Israel, thinking, "Now how am I going to apply my UCSB bachelor's degree in Middle Eastern Studies to a passion for writing and producing multimedia content?"
Soon after, I discovered an ad online for a position writing breaking news content for the digital arm of The Jerusalem Post. Over the next several years, I produced textual, photographic, and video content for different Israeli outlets serving international audiences, bringing news about Israel and the Middle East to millions across the globe.
Ten years later, I am back in my hometown of San Diego, having pursued a master's degree in Business Administration from Rady School of Management, which specializes in entrepreneurship, finance, and business analytics.
I am looking for marketing opportunities across industries with preference for early-stage, sustainable, entrepreneurial or intrapreneurial projects, in line with my focus as a graduate student.
MY TOOLBOX
Multimedia Production
Elie has directed, edited, and produced media for consumption including documentary film, recorded music, social media content, blogs, and some basic coding in Java. He is a skilled content manager and is comfortable taking and giving direction.
Corporate Content & Communications
Elie has written, edited, and produced corporate content & communications for a variety of clients.
Media
SEO news articles, blogs, news aggregation, interviews, social media, internal and external communications, video, audio, and photography
Small Businesses
SEO web marketing, landing page content, about content, product descriptions
Corporate Clients
Executive communications, PowerPoint presentations, budgets, spreadsheets and pivot tables, meeting minutes, event collateral, internal communications
Arts & Culture
Event promos and invitations, internal and external communications, social media, marketing collateral, scheduling, interviews, reviews
Digital Growth & Strategy
Elie has helped scale digital publishers, including boosting the readership of one of his former employers by 100% to over 1.2 million site visits. He has collaborated on the formation of media strategy and is comfortable using analytical, SEO, and other digital skills to achieve business goals and monitor via KPIs.
Marketing Analysis & Go-to-Market Strategy
Utilizing his skills as a journalist, Elie has dived into consumer research, using interviews, surveys, and focus groups to empathically uncover what drives consumer decision-making and behavior, and then deploying statistical analysis to reveal trends and data-driven insights. He has also contributed knowledge, strategy, and research to new product road maps in the CPG, science and technology, agriculture, and media sectors.
Cross-functional Collaboration
An extrovert by nature, Elie is comfortable branching out across divisions to deliver results. He has led cross-functional media projects, including video production, and helped to streamline corporate development by building partnerships and relationships throughout large organizations.